Evolving Wellness Under LifeCare
Following its acquisition by LifeCare, KYND—a leading wellness app for tracking employee wellbeing and workforce performance—underwent a strategic rebrand. The goal was to align with LifeCare’s new identity while preserving KYND’s original DNA.
Our approach blended elements from KYND’s existing brand with LifeCare’s refreshed visual language, ensuring continuity for users while signaling its new chapter. The result is a seamless evolution: a brand that feels both familiar and forward-thinking, reinforcing KYND’s mission of empowering healthier, more engaged workplaces.
